Sleep Metrics
VISUAL DESIGN
YEAR: 2018
The Client: Sleep Metrics is an industry leader in providing CPAP (Continuous Positive Airway Pressure) tests and equipment for people experiencing sleep apnea.
Project Objective: Sleep Metrics needed a more humanized and welcoming brand experience to stand out in a field of competitors whose offerings were cold and even off-putting. They were also expanding their business model to include a mail-order service. We accomplished all of this while also navigating the complexities introduced by requirements of various manufacturers and the medical industry (e.g., HIPAA compliance).
My role on this project: UX/UI Design, Discovery Research, Visual Design, Illustration
Visual Design Keywords
A key piece that came from our discovery interviews and research was the keywords we developed to guide the voice in our copywriting and the personality and tone of our visual designs. These keywords captured what the client was eager to convey and what could set Sleep Metrics apart from their competitors.
