Sleep Metrics

Sep 16

Research

YEAR: 2018

The Client: Sleep Metrics is an industry leader in providing CPAP (Continuous Positive Airway Pressure) tests and equipment for people experiencing sleep apnea.

Project Objective: Sleep Metrics needed a more humanized and welcoming brand experience to stand out in a field of competitors whose offerings were cold and even off-putting. They were also expanding their business model to include a mail-order service. We accomplished all of this while also navigating the complexities introduced by requirements of various manufacturers and the medical industry (e.g., HIPAA compliance).

This research phase informed the Wireframes and Visual Designs I created.

My role on this project: UX/UI Design, Discovery Research, Visual Design, Illustration

User Personas

“As little as possible, as much as necessary” is my battle cry for all things design, and we took that approach in creating Sleep Metrics’ user personas. The user base for sleep apnea therapies is very extensive (as health doesn’t choose humans based on demographics or psychographics), but we were able to whittle it down to 5 customer personas and one doctor persona.

Mapping Customer Needs

This diagram shows the desires and needs that are unique to each persona as well as where there is overlap between different patients.

User Flow

This chart shows the various flows and use-cases for our user personas.

Client Testimonial

While on the surface Ryan's superpower is the ability to ‘break’ website and app user flows and interactions, his true superpower is what happens next. His perspective on customer experience goes beyond what looks right into what is the best holistic solution, and his mindfulness of the customer on the other end of the transaction is second to no other UXer I've known.

Rob Alan
Founder of Monumental Design Co.