Sleep Metrics
ILLUSTRATION
YEAR: 2018
The Client: Sleep Metrics is an industry leader in providing CPAP (Continuous Positive Airway Pressure) tests and equipment for people experiencing sleep apnea.
My role on this project: UX/UI Design, Discovery Research, Visual Design, Illustration
An Unfortunate Industry Standard
One of the particularly off-putting, and even kind of disturbing, elements that many of Sleep Metrics’ competitors use are photos of people wearing CPAP equipment. Sure, that’s what it looks like, but there are better ways to humanize the experience for sleep apnea patients.
Competitor Photo
Competitor Photo
Competitor Photo
Competitor Photo
So my recommendation was to create a friendly character to be the Sleep Metrics ambassador. The character could be used to convey and address topics that look silly or deeply unpleasant when showing people in those situations, and it could add a level of warmth and playfulness to an understandably heavy topic.
