Goodwell Co.
VISUAL DESIGNS
YEAR: 2019
The Client: Goodwell is a company with a mission. They create sustainable dental hygiene products in Portland, OR, and their flagship offering is a powered toothbrush that doesn’t use electricity or batteries. It’s a sustainable and revolutionary approach in a category of its own.
Project Objective: Goodwell was experiencing a lot of issues with their preexisting website. The technology used on their Shopify site was not performing as needed, and the visual design created confusion in their visitors. Both of these challenges were resulting in diminished sales and engagement.
Our objective was to raise the visual design and branding to a level that reflected the excellent quality of their products and the care that went into their design, and to streamline the user experience to make the experience pleasurable and memorable.
Final Visual Design
This is where everything from our Wireframing and Research processes came together in a visible, delightful, and usable way.
Client Testimonial
While on the surface Ryan's superpower is the ability to ‘break’ website and app user flows and interactions, his true superpower is what happens next. His perspective on customer experience goes beyond what looks right into what is the best holistic solution, and his mindfulness of the customer on the other end of the transaction is second to no other UXer I've known.
Rob Alan
Founder of Monumental Design Co.
