Hestan Cue

Visual Design

YEAR: 2018

The Client: Hestan Cue is a technology company that's created a beautiful product, combining high-end food-prep education with induction cooking for the home chef.

My role on this project: UX/UI Design, Visual Design

Project Objective: We needed to elevate the company’s E-commerce presence and sales experience to reflect the quality and refinement of their product offerings.

 

Home Page

This page introduces the product and leads the visitor to learn more, be inspired by the possibilities, and ultimately, purchase their new induction cooking system.

 
cue-1-home-page-ps.png
 

How it Works

This product is more than just a high-tech induction burner and cooking utensil; it’s a rich and extensive library of recipes and tutorial videos. This page presents a lot of information in a concise and engaging way through written and visual storytelling.

 
 

Blog Overview

Their blog was a core marketing channel and designed to showcase beautiful photos of mouth-watering cuisine, and enable explorers to easily find their next culinary adventure.

 
 

Blog Post Template

The structure of a single blog post.
 

About Us

This is where we get to know the Hestan Cue team of chefs and technologists.
 





Client Testimonial

While on the surface Ryan's superpower is the ability to ‘break’ website and app user flows and interactions, his true superpower is what happens next. His perspective on customer experience goes beyond what looks right into what is the best holistic solution, and his mindfulness of the customer on the other end of the transaction is second to no other UXer I've known.

Rob Alan
Founder of Monumental Design Co.

 

Review another part of this project


Ryan M. Weisgerber

The best response to ugliness is to create beauty, & Hug the Universe is one way I’m doing that.

http://www.hugtheuniverse.com
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