Hestan Cue
WIREFRAMES
YEAR: 2018
The Client: Hestan Cue is a technology company that's developed an ingenious product that combines induction cookware and food prep education for the home chef.
Project Objective: Hestan Cue was introducing a new high-end product category to the home cooking market and needed their digital presence to reflect the quality and refinement of their product offerings. It also needed to communicate complex information about the technology in a way that was engaging and effectively painted the picture for the gourmet possibilities this new product would bring to any kitchen.
Wireframes: These are always presented in grayscale using a Courier type system. This phase is exclusively about information flow and functionality, so the aesthetics are deliberately designed to clearly show that they're not the focus here. Once the flow and functionality are decided, then we can make it look pretty.
My role on this project: UX/UI Design, Visual Design
Home Page
This page introduces the product and leads the visitor to learn more, be inspired by the possibilities, and ultimately, purchase their new induction cooking system.
How it Works
This product is more than just a high-tech induction burner and cooking utensil; it’s a rich and extensive library of recipes and tutorial videos. This page presents a lot of information in a concise and engaging way through written and visual storytelling.
Blog Overview
Their blog was a core marketing channel and designed to showcase beautiful photos of mouth-watering cuisine, and enable explorers to easily find their next culinary adventure.
Blog Post Template
About Us
Client Testimonial
While on the surface Ryan's superpower is the ability to ‘break’ website and app user flows and interactions, his true superpower is what happens next. His perspective on customer experience goes beyond what looks right into what is the best holistic solution, and his mindfulness of the customer on the other end of the transaction is second to no other UXer I've known.
Rob Alan
*Founder of Monumental Design Co. *
