The OMG Friends!
VISUAL DESIGN
YEARS: 2011–2014
About the project: The OMG Friends are a family of pocket-sized adventure plushes that I created, manufactured, and developed into a product line. This was a mammoth project that I worked on full-time with angel investors for two years. Strap in, because there's a lot of cuteness below.
My role on this project: Creative Direction, Product Design, Web Design, Print Design, Photography, Illustration, Branding, Character Design
omgfriends.com
Logo
I created this logo to embody the delight and excitement people express when first seeing the stuffed animals. I created a custom typeface for the word "friends" to lend a friendly and handmade feel to the logo.
Sgt. Peepers the Adventure Owl
Butterscotch the Adventure Bunny
This is Butterscotch the Adventure Bunny. He enjoys candlelit cabbages and long walks along produce departments. He can frequently be heard asking, “What’s for dinner?” and “Are you gonna eat that?”
Truffles the Adventure Pig
This is Truffles the Adventure Pig. She loves warm socks, pancakes, books about quantum mechanics, and going to the library. It's not uncommon to hear her say things like, “Do you have a library card? Let’s go get some books! Oooh! And french fries!”
And in case you're wondering, that is, in fact, a tiny glass of milk and miniature books that I made. :)
Shipping & Retail Display
The OMG Friends traveled to their new homes in stylish cardboard boxes and congregated in retail shops in the beautiful wooden boxes you see here.
Plushes to Illustrations
Most of my work begins with sketches, but I designed the OMG Friends by making and evolving hand-sewn plushes. I eventually had to work my way backward and figure out how to draw 2D versions of what I'd only known as 3D critters made of felt.
Scout Books & Postcards
I love finding old journals and reviewing what my life was about back then. That was the inspiration for these OMG Friends Scout Books. Each Adventure Journal has 32 blank pages that are perfect for recording bits of epic journeys and general life-bits. They’re also made from high-quality materials, so they’ll be around for years to come. :)
Doernbecher Children's Hospital Donations
I got to donate a few hundred OMG Friends! to the Doernbecher Children's Hospital on Christmas Eve. Stuffed animals don't cure what was ailing those precious little people, but love and delight are excellent medicines. The OMG Friends! had tons of both of those things to give.
