Goodwell Co.
WIREFRAMES
YEAR: 2019
The Client: Goodwell is a company with a mission. They create sustainable dental hygiene products in Portland, OR, and their flagship offering is a powered toothbrush that doesn’t use electricity or batteries. It’s a sustainable and revolutionary approach in a category of its own.
Project Objective: Goodwell was experiencing a lot of issues with their preexisting website. The technology used on their Shopify site was not performing as needed, and the visual design created confusion in their visitors. Both of these challenges were resulting in diminished sales and engagement.
Our objective was to raise the visual design and branding to a level that reflected the excellent quality of their products and the care that went into their design, and to streamline the user experience to make the experience pleasurable and memorable.
Wireframes: These are always presented in grayscale using a Courier type system. This phase is exclusively about information flow and functionality, so the aesthetics are deliberately designed to clearly show that they're not the focus here. Once the flow and functionality are decided, then we can make it look pretty.
My role on this project: UX/UI Design, Discovery Research, Visual Design
Reworking the Site Map
Based on information uncovered in the Research phase for this project, I created user flows based on our various User Personas. This culminated in an updated and streamlined new site map for their website.
Home Page
I created these wireframes in collaboration with our Sr. Content Strategist, so the designs support the content, and the content supports the designs. I love this collaborative and multi-disciplinary approach to wireframing.
Products Overview
This was designed to highlight the company's new subscription service model, their flagship Be. Brush product, and offer refill and upsell items.
Product Detail Page
The targeted PDP (Product Detail Page) for Goodwell's flagship Be. Brush. This creates a seamless sales flow and also educates visitors on this product's technologies and features.
Client Testimonial
While on the surface Ryan's superpower is the ability to ‘break’ website and app user flows and interactions, his true superpower is what happens next. His perspective on customer experience goes beyond what looks right into what is the best holistic solution, and his mindfulness of the customer on the other end of the transaction is second to no other UXer I've known.
Rob Alan
Founder of Monumental Design Co.
