Jireh Industrial Services
Wireframes
YEAR: 2025
The Client
Jireh Industrial Services (JIS for short) has an enviable position in the construction world where they operate. Through the excellent service they provide, they’ve established an identity of respect and reliability, and as they expand into a women owned and led organization (that’s being passed into the hands of the next generation), they needed their digital tools to more fully represent who they are, the quality of their work, and how they’re moving forward (especially with the new acquisition of an environmental air pollution mitigation company).
Not only is the female-led nature of JIS impressive in such a male-dominated industry, it’s notable that their approach isn’t that of Female Pirates who are looking to conquer anything. They’re simply bringing community, inclusion, and heart to the strength and reliability their industry demands. These are not mutually exclusive things, and JIS is proving that.
Project Objective
Evolve their web presence so it aligned with expected best practices and helped facilitate sales, and bring their brand identity up to the high standards of the services they provide.
My role on this project
UX/UI Design, industry & Audience Research, Wireframing, Visual Design, Web site Development QC, Logo Design / Refinement.
Collaborator
Shea Ashdown (PMI-ACP, CSPO) for Content Strategy, Copywriting, and Project Management
UX Foundation
This is where everything starts to take shape. The structure, hierarchy, and flow of the website’s content are all defined long before aesthetics enter the picture.
By the time I reached this stage of the JIS project, the research and interviews had made the priorities crystal clear. I knew who we were designing for, what users needed when they arrived, and what JIS required the site to accomplish for their business. The wireframes translated that understanding into a functional skeleton that everything else would be built upon. Layout decisions, section order, and interaction patterns were mapped to make the content clear, the navigation intuitive, and the user journey free of friction.
With this foundation in place, the visual design phase could focus entirely on aesthetics and brand expression, because the underlying structure was ready to do the heavy lifting.
Home Page
The home page is almost always the last wireframe I create, because it’s a synthesis of the entire site. It introduces the brand, establishes patterns, previews the major service lines, and guides users into relevant content. None of that can be done until the rest of the site’s structure is defined.
What you see below is the completed home page wireframe that emerged once the information architecture, user flows, and service pages were fully mapped. It captures the core narrative of JIS, sets expectations, and provides a clear entry point into the site’s primary paths.
Trench Drain Installation
This page needed to transform a highly technical service into something easy to understand, while still inspiring confidence. Even before the final content was written, the wireframe made clear how the page would guide users from problem recognition to trust-building to action. Each step was separated so visitors could quickly scan through and see that JIS had the expertise they needed.
Team Page
This “About” page brings the heart of JIS to the forefront. As a family-owned and woman-led company, their strength isn’t just in the services they provide, it’s in the people who show up every day to do the work. The team page had to communicate credibility, personality, and genuine connection all at once.
To strike that balance, each team member is presented with two photos: a professional portrait and a lighter, more playful image that appears when the photo is hovered over. This subtle interaction communicates something essential about the culture of JIS. They’re serious about their work, but they’re approachable, grounded, and human. It also reinforces their message of long-term partnership; clients aren’t hiring a faceless company, they’re working with real people they can trust.
The layout supports quick scanning, the bios highlight experience and strengths, and the overall tone reinforces what sets JIS apart in their industry: a tight-knit team with deep expertise and a lot of heart. This page was designed to build trust through authenticity, and to give users a clear sense of who’s behind the work before they ever pick up the phone.
