Masterplans
YEAR: 2016
The Client: Masterplans is an Inc. 500 business plan writing company, & the leader of their industry.
My role on this project: UX/UI Design, Discovery Research, Visual Design
Project Objective: Masterplans was coming up on their fifteenth anniversary of being in business, and they weren't seeing the growth in engagement and sales that they wanted. As part of a major reboot, I worked with their core team to rebuild their brand identity and implement a highly effective new website.
The identity and website needed to reflect not only the passion and expertise of the team, but to better convey the high-quality of their services, differentiate them more clearly from their competition, and create a memorable impression.
Before we get into the design process, here are some of the results they experienced in the first two weeks of their new website and branding's launch:
Measuring the Impact
User Personas
To establish where the project needed to go, I conducted discovery interviews with key stakeholders and then distilled portions of the data I gathered into these personas. These personas represent the real-world needs of their core demographic and marketplace, and everything that follows was designed to speak to these individuals.
Site Map
Wireframes
Here are a few examples of the process that went into planning the layout, structure, and flow of the website—long before any visual design pixels hit the screen.
Home
Our Team
Blog Overview
Blog Post Template
Visual Design
Our Approach Icons
These icons were created to represent the various stages of the Masterplans process, and to add a personable feel to the brand.
1. Kick Off Call
4. First Draft
2. Research
5. Revisions
3. Collaborate
6. Final Business Plan
Our Process Icons
"A project manager will lead your business plan team"
"We never miss a deadline"
"Have your plan in as little as 7 days"
Final Website Design
Here is how the overall rebranding and wireframing came together in the final designs.
Home Page
Mobile Layouts
Home Page
Our Approach
Product Page
Display Ads for Launch Advertising
Various display ads were created to support marketing efforts that direct potential customers to discreet landing pages based on their specific business interests. Here are a few of those ads.
