Muse Storybuilder Launch Ad

Written By Ryan M. Weisgerber
YEAR: 2016

The Client: Muse is the patent-pending storytelling process developed by 5-time Emmy Award-Winning video production company, Stillmotion.

My role on this project: Art Direction, Illustration, Visual Design

This is an ad created for the Muse Storybuilder launch campaign. The plot arch above Kathryn's head has various illustrations floating around it representing ideas in a brainstorm, and you can see the ideas beginning to be attached to key points on the plot arch to create a strong story. 

I think we're witnessing the birth of a story about a dragon, a cupcake claimed in the name of love, and a beaver with a unicorn horn brandishing a magical sword? Who knows. What we do know for sure is that a chicken leg, a fork, and a wizard hat have no place in this story.

Ryan M. Weisgerber

The best response to ugliness is to create beauty, & Hug the Universe is one way I’m doing that.

http://www.hugtheuniverse.com
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