Manifest Insights
YEAR: 2014
The Client: Manifest Insights is a consulting firm and software development company that offers business intelligence solutions.
My role on this project: UX/UI Design, Discovery Research, Visual Design, Illustration
Project Objective: Manifest Insights needed a new website. Their primary SAAS offering had a complex feature-set that wasn't being effectively presented to their potential customers. The new website needed to highlight key features of the software, convey the company's personalized services that differentiated them from their competitors, and present it all in a friendly yet professional light.
I worked closely with their team to clarify their messaging, create new copy, and develop custom iconography. In the end, everything came together in a fresh and charming new website that hit all of our project's goals.
Preexisting Website
The client wanted to keep the same basic brochure-style structure they were currently working with, but ramp up its efficacy.
Website Wireframe
I got to work fleshing out the basic structure of the page. This communicated the new direction to the client, his developers, and gave the marketing strategist important direction to reference and work from in her efforts.
Mood Boards
Mood boards were created to convey the visual design direction for the new website.
Icon Design
I created a series of icons to showcase key features of the platform and lend a friendly and playful tone. Here are a few examples of original sketches and the final icons.
