Hestan Cue
YEAR: 2018
The Client: Hestan Cue is a technology company that's developed an ingenious product that combines induction cookware and food prep education for the home chef.
My role on this project: UX/UI Design, Visual Design
Project Objective: Hestan Cue was introducing a new high-end product category to the home cooking market and needed their digital presence to reflect the quality and refinement of their product offerings. It also needed to communicate complex information about the technology in a way that was engaging and effectively painted the picture for the gourmet possibilities this new product would bring to any kitchen.
Wireframes
Home Page
The home page’s job is to introduce the product and accommodate the visitor’s subsequent intentions to learn more, be inspired, and ultimately purchase a new induction cooking system.
How it Works
The Hestan Cue product is more than a high-tech induction burner and pot or pan; it’s a rich and extensive library of recipes and education materials to improve one’s cooking skills. This page’s job is to present a complex amount of information in a concise and engaging way through written and visual story-telling.
Blog Overview
A substantial part of the value Hestan Cue delivers to its customers is an extensive library of gourmet recipes created by some of the world’s best chefs. Their blog was designed to showcase beautiful photos of mouth-watering cuisine and enable hungry readers to easily find their next culinary adventure in a large collection of articles and recipes.
Blog Post Template
The Hestan Cue blog is an information resource for existing customers as well as a lead-generation tool for people who discover the company through their SEO marketing campaigns. The structure of the blog post template has been designed to facilitate these functions and an engaging journey through more of the website‘s offerings.
About Us
The purpose of the About page is to give specific information on the Hestan Cue team as well as a high-level overview of the extensive offerings of their parent company, Hestan Culinary. It’s also an invitation for interested parties to apply for positions that the company has open.
