TurboTax
1 of 1: Visual Design
Unsurprisingly, tax season is an annual hustle that the TurboTax team prepares for long in advance. To ensure everything launched on time and without a hitch, they brought me in to help prepare for their 2024 peak sales season. Working closely with other designers and the WebOps, Marketing, Legal, and Copywriting teams, we transformed the organization's business plans into beautiful, high-converting paths within their sales funnel.
This was a great collaborative effort that successfully reached all company targets while maintaining the high standards Intuit is known for.
Self-Employment Tax Hub
For the product launch of their Self-Employment Tax Hub, my role was to transform the needs and perspectives of various departments into simple designs. The complexity of this hub is intentionally hidden behind a clean design that guides customers through the process and offers support where needed, leaving the user feeling confident that their work is accurate and their filing is on the right track.
Product Comparison Page
This comparison page distills complex product details into a simplified, yet critical decision point. I collaborated with Marketing, Legal, and Engineering to translate eligibility rules, AI and expert-support features, and pricing structures into a layout that can be understood in seconds. The goal was to reduce cognitive load, prevent errors, and guide users toward the product that delivers their maximum refund. The final design empowers users to make an informed choice without feeling overwhelmed.
Product Add-on Screen (Desktop)
This page was designed to offer meaningful add-ons without compromising the user’s sense of ease and progress. I collaborated across departments to simplify value propositions and present users with a clean, intuitive interface.
