Muse Storybuilder Launch Ad

My contributions to this project included: Art Direction, Visual Design, Illustration, Character Design, and Branding Design

This is an ad created for the Muse Storybuilder launch campaign. The plot arch above Kathryn's head has various illustrations floating around it representing ideas in a brainstorm, and you can see the ideas beginning to be attached to key points on the plot arch to create a strong story. 

I think we're witnessing the birth of a story about a dragon, a cupcake claimed in the name of love, and a beaver with a unicorn horn brandishing a magical sword? Who knows. What we do know for sure is that a chicken leg, a fork, and a wizard hat have no place in this story.

Related Project

Be sure to check out the Muse Storytelling rebranding project as well as the Muse Storybuilder project that this ad promotes.