This is an ad created for the Muse Storybuilder launch campaign. The plot arch above Kathryn's head has various illustrations floating around it representing ideas in a brainstorm, and you can see the ideas beginning to be attached to key points on the plot arch to create a strong story.
I think we're witnessing the birth of a story about a dragon, a cupcake claimed in the name of love, and a beaver with a unicorn horn brandishing a magical sword? Who knows. What we do know for sure is that a chicken leg, a fork, and a wizard hat have no place in this story.