Masterplans is an Inc. 500 business plan writing company, & the leader of their industry.
Project Objective: Masterplans was coming up on their fifteenth anniversary of being in business, and they weren't seeing the growth in engagement and sales that they wanted. As part of a major reboot, I worked with their core team to rebuild their brand identity and implement a highly effective new website.
The identity and website needed to reflect not only the passion and expertise of the team, but to better convey the high-quality of their services, differentiate them more clearly from their competition, and create a memorable impression.
Before we get into the visual design, here are some of the results they experienced in the first two weeks of their new website and branding's launch:
New Website's Initial Results
Preexisting Website Design
The existing website hadn't been updated in many years, and wasn't helping to increase conversions or improve the quality of leads. Numerous factors were identified as contributing to this, including too much information on a given page, poor visual hierarchy of elements, and a lack of marketing and user-experience best-practices.
Our Approach Icons
These icons were created to represent the various stages of the Masterplans process, and to add a personable feel to the brand.
Our Process Icons
Display Ads for Launch Advertising
Various display ads were created to support marketing efforts that direct potential customers to discreet landing pages based on their specific business interests. Here are a few of those ads.