Masterplans Website Visual Design

Masterplans is an Inc. 500 business plan writing company, & the leader of their industry.

My work on this project included: Art Direction, UX Design, Branding Design, Website Visual Design, Icon Design, Creation of Marketing Collateral, and Project Management

Project Objective: Masterplans was coming up on their fifteenth anniversary of being in business, and they weren't seeing the growth in engagement and sales that they wanted. As part of a major reboot, I worked with their core team to rebuild their brand identity and implement a highly effective new website.

The identity and website needed to reflect not only the passion and expertise of the team, but to better convey the high-quality of their services, differentiate them more clearly from their competition, and create a memorable impression. 

Before we get into the visual design, here are some of the results they experienced in the first two weeks of their new website and branding's launch:

New Website's Initial Results

website-stats-2a.png
website-statistics-1a.png

Preexisting Website Design

The existing website hadn't been updated in many years, and wasn't helping to increase conversions or improve the quality of leads. Numerous factors were identified as contributing to this, including too much information on a given page, poor visual hierarchy of elements, and a lack of marketing and user-experience best-practices.

 
 

Updated Website Design

Here is how the overall rebranding and wireframing came together in the final designs. 

Home Page

Click image to see additional page states (top navigation dropdown menu & layout grid)
 

Our Approach Icons

These icons were created to represent the various stages of the Masterplans process, and to add a personable feel to the brand. 

 1. Kick Off Call

1. Kick Off Call

 4. First Draft

4. First Draft

 2. Research

2. Research

 5. Revisions

5. Revisions

 3. Collaborate

3. Collaborate

 6. Final Business Plan

6. Final Business Plan

 

Our Process Icons

 "A project manager will lead your business plan team"

"A project manager will lead your business plan team"

 "We never miss a deadline"

"We never miss a deadline"

 "Have your plan in as little as 7 days"

"Have your plan in as little as 7 days"

 

Mobile Layouts

Home Page

Our Approach

mobile-our-approach-1a.jpg

Product Page

 

Display Ads for Launch Advertising

Various display ads were created to support marketing efforts that direct potential customers to discreet landing pages based on their specific business interests. Here are a few of those ads. 

 

Related Projects

In case you missed the rebranding or wireframing portion of this project, you can find those here: 

Masterplans Rebranding Project

Masterplans UX Design