Masterplans is an Inc. 500 business plan writing company, & the leader of their industry.
Project Objective: Masterplans was coming up on their fifteenth anniversary of being in business, and they weren't seeing the growth in engagement and sales that they wanted. As part of a major reboot, I worked with their core team to rebuild their brand identity and implement a highly effective new website.
The identity and website needed to reflect not only the passion and expertise of the team, but to better convey the high-quality of their services, differentiate them more clearly from their competition, and create a memorable impression.
To establish where the project needed to go, I conducted discovery interviews with key stakeholders and then distilled portions of the data I gathered into these personas. These personas represent the real-world needs of their core demographic and marketplace, and everything that follows was designed to speak to these individuals.
Here are a few examples of the process that went into planning the layout, structure, and flow of the website—long before any visual design pixels hit the screen.
Product Overview Page
Our Team Page
Mobile Layout Example
See how everything came together in the website's visual design: